HiteJinro Participates as Main Sponsor of '2022 Songdo Beer Festival'... Selling 6 Popular Beers

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 25th that it will participate as the main sponsor in the '2022 Songdo Beer Festival,' which will be held for 9 days from the 26th of this month to the 3rd of next month.

At this festival, HiteJinro will showcase six of its most popular beers. During the festival period, it will operate brand booths selling a variety of representative beers from different countries, including its clean lager Terra, as well as imported beers such as Kronenbourg 1664 Blanc, Paulaner, Somersby, Punk IPA, and Kirin Ichiban. Various consumer participation events are also prepared, including a photo zone where visitors can take pictures with an LED toad, tattoos, and issuance of SoMaek (soju and beer) certificates.

Now in its 11th year, the Songdo Beer Festival is a representative cultural festival where visitors can enjoy refreshing beer, diverse food, live performances, and various events. Especially this year, beer will be served in eco-friendly biodegradable ice cups made from PLA (polylactic acid) material, and collection bins will be installed to encourage visitors to voluntarily separate and recycle. The collected ice cups will be recycled into raw materials and used again to make ice cups.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "As the beer festival returns after three years, we participated in the festival to provide fresh beer from HiteJinro and enjoy it together. We will continue to strive to showcase various world-renowned beers along with our clean lager Terra."

This content was produced with the assistance of AI translation services.