"Lotte World Tower, Seoul's Representative Landmark of Light"

11th 'Seoul Special City Good Light Award' Grand Prize Winner
In April, Earth Day Month Campaign Delivered Messages on Environmental Destruction Risks and Wildlife Protection
Participated in Public Campaign Using Media Facade Since Tower Opening

Lotte World Tower media facade presenting 'Earth Day' content.

[Asia Economy Reporter Yuri Kim] Lotte Property & Development announced on the 25th that it won the Grand Prize at the 'Seoul Metropolitan Good Light Awards' ceremony held at Seoul City Hall on the 24th for the Lotte World Tower media facade's 'Earth Day' content.

Now in its 11th year, the 'Good Light Awards' are given to citizens and organizations that improve Seoul's nighttime environment safely and elegantly without light pollution through artificial lighting.

Lotte Property & Development, which won the Grand Prize in the media facade content category, broadcast content throughout April to mark Earth Day (April 22) that raised awareness of the dangers of environmental destruction and expressed sorrow for the flora and fauna disappearing due to climate change. The Earth Day content depicted a small seed sprouting to form forests and rivers, becoming one Earth. It showed blue flowers blooming abundantly turning into the sea, and an endangered species, the North Pacific right whale, leaping above the water surface.

The Lotte World Tower media facade was designed with the motif of a calligraphy brush, embodying the traditional Korean curved beauty. Composed of over 27,000 LED lights, it provides visual enjoyment to citizens. Since its opening, Lotte World Tower has continuously delivered public interest messages such as support for COVID-19 efforts and encouragement to vote through its media facade.

This content was produced with the assistance of AI translation services.