GS25 Signs Licensing Agreement with Son Heung-min's Tottenham... "Collaboration Products Launch"

Plans for Over 30 Items Including Chicken and Convenience Foods

GS25 has signed an official licensing agreement with Tottenham Hotspur, becoming the first convenience store in the industry to do so.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 25th that it has signed an official license agreement with Tottenham Hotspur, becoming the first convenience store in the industry to do so.

Tottenham Hotspur includes Son Heung-min, a representative player of Korean football. GS25 plans to focus on launching various convenience store products linked to Tottenham in the second half of the year.

GS25 plans to accelerate the planning of collaborative products with Tottenham. About 30 products such as chicken and ready-to-eat meals, which are popular while watching sports like soccer matches, will be released as a series. For chicken products, items such as soccer ball fried chicken and Tottenham platter are being planned. For ready-to-eat meals, a differentiated product lineup centered on healthy meals that highlight the healthy image of Tottenham soccer players is scheduled.

According to GS25, sales of convenience store beer, chicken, and ready-to-eat meals increased up to twice the normal sales during major sports events such as international competitions over the past two years.

A GS Retail official said, “With the official license agreement with Tottenham Hotspur as a starting point, we will launch full-scale licensed product promotions through about 16,000 stores nationwide,” adding, “We plan to take the lead in promoting the sports boom and a healthy cheering culture by introducing differentiated products and events at convenience stores.”

This content was produced with the assistance of AI translation services.