Offline Resumption of Asia's Largest International Broadcasting and Video Market

'BCWW 2022' Business Meetings, Distribution Consultations, and Conferences Held at Dongdaemun Design Plaza on the 31st

Industry professionals from the global broadcast video content sector will gather in one place. From the 31st of this month to the 2nd of next month, BCWW (BroadCast WorldWide) will be held at the Dongdaemun Design Plaza in Seoul. It is Asia's largest international broadcast video market, hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency. Under the theme "The Beginning of New Content," the event will feature business meetings, distribution consultations, conferences, showcases, and content award ceremonies.

The most anticipated program is undoubtedly the conference. It will explore global content trends and collaboration strategies, and analyze the content demanded by buyers. Speakers include Lee Sang-baek, producer of the drama "Extraordinary Attorney Woo," director Yoo In-sik, Mike Beale, CEO of ITV Global Creative Network in the UK, Park Hyun, Executive Director of Global Business at Studio Dragon, Park Jun-seo, Head of Production at SLL, Jang Hye-seon, Director at HYBE, and Adam Steinman, Vice President of Format Development at Warner Bros.

As the event is held offline for the first time in three years, there is keen interest in business matching between domestic and international buyers and sellers. Participating companies include AStory, producer of "Extraordinary Attorney Woo," Chorokbaem Media of "My Liberation Notes," and The Pinkfong Company of "Pinkfong Baby Shark," among 168 companies from seventeen countries. Buyers include over 600 representatives from leading broadcast video companies and industry stakeholders from thirty-one countries, such as Amazon Prime, WarnerMedia, NBC Universal, PCCW, and iQIYI. The Korea Creative Content Agency encourages tangible outcomes through various programs including the market, new work presentations, and international format proposal pitching.

At the new work presentation, attendees can preview works scheduled to air or be sold overseas in the second half of the year, such as the dramas "The Youngest Son of a Chaebol Family" and "Transit Love Season 2." The New Media Content Awards ceremony will select outstanding new media content and honor the contributions of media businesses. Works selected from the "Social Value Short-Form Video Contest," held in June with the theme of "Supporting Socially Vulnerable Groups," will also be awarded.

This content was produced with the assistance of AI translation services.