"Queued up to buy T-shirts at convenience stores"... Emart24 and Kimssine Fruit popup event 'Popular'

T-shirts Sold 1,986 Units Over 4 Days

Customers are lined up in front of Emart24 Yeouido SK branch to purchase T-shirts.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 24th that the pop-up event held in collaboration with Kimssine Fruit gained great popularity among consumers.

From the 20th to the 23rd, Emart24 toured stores in Suwon, Daejeon, Daegu, and Seoul, selling T-shirts in a pop-up format for 4 hours each day. The event, which sold a limited quantity of 500 pieces per day, was successfully held, selling all but about 10 pieces of the prepared stock.

For this event, the pop-up schedule and locations were announced the day before on the Instagram accounts of Emart24 and Kimssine Fruit. Customers lined up starting at 10 a.m., two hours before the event began, after seeing the Instagram posts, creating a remarkable scene. Kim Doyoung, the owner of Kimssine Fruit, personally sold the T-shirts at the store and wrote witty descriptions about each product in front of the T-shirts, just like in an actual fruit shop.

The T-shirts sold this time were distinct from the existing fruit T-shirts, featuring designs of convenience store items such as triangular kimbap, kimbap, and wine. Emart24 analyzed that the young customer base, which values rarity and differentiated value, sought out Kimssine Fruit’s T-shirts, marking their first collaboration with a convenience store.

An Emart24 official said, “It seems that offering a fun experience and differentiated products through the new event with Kimssine Fruit resonated with the young customer base,” adding, “We plan to continue creating unique products and events so that customers think of the Emart24 brand.”

This content was produced with the assistance of AI translation services.