KT&G Launches 'Lil Hybrid 2.0 Volvik Edition Round 2'
[Asia Economy Reporter Eunmo Koo] KT&G announced on the 24th that it will release a limited edition of the ‘Lil Hybrid 2.0 Volvik Edition Round 2’ in collaboration with the golf equipment brand ‘Volvik’.
This limited edition is composed in a gift box containing the ‘Lil Hybrid 2.0’ with new colors applied and three Volvik color balls called ‘Crystal Combi.’ The electronic cigarette devices will be released in two types inspired by Volvik’s golf ball designs: ‘Red to Pink’ and ‘Green to Lime.’
The product will be available starting today at the Lil flagship store ‘Lil Minimalium’ and the online sales channel ‘Lil Store,’ and from the 7th of next month, it will also be sold at major convenience stores such as CU, GS25, 7-Eleven, Ministop, and Emart24. The recommended retail price is 99,000 KRW.
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Im Wangseop, head of KT&G’s NGP Business Division, stated, “We will continue research and development of innovative platforms and lead the heated tobacco electronic cigarette market through collaborations with various brands that keep pace with consumer trends.”
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