Shinsegae Food Opens No Brand Burger Delivery-Only Store

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 23rd that it has opened the Munjeong Station branch, a delivery and pickup-only store for No Brand Burger, in Munjeong-dong, Songpa-gu, Seoul.

The No Brand Burger Munjeong Station branch was built on approximately 15 pyeong (about 49.6 square meters) and features a waiting area for riders and pickup customers. Customers who wish to purchase can place pre-orders through the No Brand Burger dedicated app, delivery platforms such as Baedal Minjok, Yogiyo, Coupang Eats, or kiosks installed inside the store.

Various events have been prepared to celebrate the opening. Customers who visit the store and purchase more than 10,000 KRW will receive a 'Brand Cola Stainless Tumbler.' Purchasing NBB Signature, Megabyte, or Chicken Nuggets will grant a 1+1 coupon. Until the 30th of next month, customers ordering through the No Brand Burger dedicated app can also enjoy free delivery fees.

Going forward, Shinsegae Food plans to expand dedicated stores mainly in the metropolitan area where delivery and pickup demand is high and develop store formats specialized for each region to showcase No Brand Burger's differentiated brand experience.

A Shinsegae Food official said, "Even after the social distancing measures were lifted, the number of customers enjoying burgers through delivery and pickup continues to increase," adding, "We plan to introduce distinctive stores in line with the rapidly changing consumer purchasing behaviors."

This content was produced with the assistance of AI translation services.