Bodyfriend Wins 'Red Dot Design Award' with Self-Produced Brand Sound

Recognition of Excellence in Sound Design

Employees from Bodyfriend Experience Design Lab and Content Creative Team, who participated in the creation of the brand sound, are taking a commemorative photo.

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend announced on the 23rd that its self-produced brand sound 'The Time to be Noble' won the main prize in the Brand Communication category at the Red Dot Design Award.

The Red Dot Design Award, considered one of the world's top three design awards, is a ceremony that evaluates designs in three categories: product, brand communication, and concept. Every year, leading global companies submit innovative works, which are judged by design experts worldwide.

Bodyfriend explained that it focused on three elements in creating the brand sound: an easy-to-remember melody, matching with the visual logo, and reflecting corporate identity. Namgung Ki-chan, head of Bodyfriend Experience Design Lab, said, "Auditory experiences like brand sounds can provide differentiated emotions compared to the visual experiences that many companies have long focused on," adding, "We will continue to present Bodyfriend's unique experience design that offers good experiences to customers."

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