"1 Million Visitors in a Week"… Seven-Eleven's 'Smiling Pokemon Playzone' Popularity

Limited Sale of 711 Pok?mon Bread at the Goods Shop

People are watching the Smiling Pokemon Play Zone set up at the plaza of Lotte World Tower in Jamsil, Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 23rd that the ‘Smiling Pokemon Play Zone’ created in collaboration with Pokemon Korea at the Jamsil Lotte World Tower Plaza is gaining great popularity.

According to Seven Eleven, the Smiling Pokemon Play Zone attracted over 1 million visitors within a week of its opening. Especially over the past weekend, the plaza area around Lotte World Tower was packed with visitors without any space to step, creating a bustling scene.

The Smiling Pokemon Play Zone features a giant 15-meter-tall Pikachu art balloon. It has become the top photo hotspot, captivating the attention of visitors to Lotte World Tower and Seokchon Lake area. Additionally, about 30 Pokemon sculptures are on display, including a hut store modeled after a cute Seven Eleven store, a Pikachu gift box photo zone, an artificial flower photo zone shaped like Pikachu made with 711 yellow roses, and a picnic tent engraved with Pokemon faces.

The Seven Eleven goods shop at the Smiling Pokemon Play Zone also attracted large crowds. Until the 4th of next month, 711 Pokemon breads are sold daily on a first-come, first-served basis (limited to 3 per person), leading to long lines from early morning, and all prepared stock sold out within 30 minutes of sales starting.

The Seven Eleven Smiling Pokemon Play Zone operates from 10 AM to 10 PM and hosts various customer events. Customers who purchase over 30,000 KRW worth of Pokemon goods at the goods shop will receive a Pokemon reusable bag, limited to 3,000 people. Until the 25th of this month, the first 100 people who post SNS verification photos of their visit to the play zone daily will also receive a Pikachu helium balloon.

A Seven Eleven representative said, “The response from citizens visiting the Smiling Pokemon Play Zone has been much better than expected, and people of all ages are enjoying taking photos and having a great time,” adding, “We will continue to present content that brings joy to customers and allows heartfelt communication.”

This content was produced with the assistance of AI translation services.