"Character Merchandise Floods In"... CU Launches Collaboration Products with 'Doguri'

15 Types Including Convenience Foods, HMR, and Beverages

A model is introducing the collaboration series products with Doguri at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 23rd that it will sequentially launch collaborative products featuring NCSoft's 'Doguri' character. Doguri is a character with a young working adult concept, whose honest inner thoughts contrast with its cute expressions, resonating with the MZ generation (Millennials + Generation Z). A representative message is "Yep! Got it (Moreugessneundi)."

The Doguri series being introduced this time includes a total of 15 items such as convenience foods like lunch boxes, rice balls, and sandwiches; home meal replacements (HMR) like udon and gukbap; bread; refrigerated coffee; energy drinks; and tonic supplements. The Doguri Bibim Dumpling Lunch Box is a snack product consisting of a sweet and spicy sauce, fried dumplings, and vegetables. The Crab Myeongran Yubu Rice Bar is filled with crispy crab tempura and salty myeongran mayo topping inside yubu skin. Two types of yubu sushi stuffed with fried rice made from dumplings, including meat and kimchi flavors, are also introduced. The refrigerated coffee comes in two flavors: caramel and vanilla latte. Additionally, two zero-calorie energy drinks and tonic supplements containing taurine and vitamins will be released.

On the membership application (app) Pocket CU, a stamp event will be held for product purchasers until the 12th of next month. Customers who purchase one or more items can enter the draw to win prizes such as CU mobile gift certificates worth 100,000 won (5 winners), collaboration T-shirt and slipper sets (10 winners), keyrings (50 winners), and Doguri KakaoTalk emoticons (200 winners).

A BGF Retail official said, "We planned the Doguri collaboration products, which have recently gained great popularity, with the intention of supporting the MZ generation who empathize with the Doguri character," adding, "We will continue to introduce collaboration products with trendy popular content to provide a highly satisfying shopping experience."

This content was produced with the assistance of AI translation services.