Ace Bed, Shinsegae Times Square Store Reopens

Interior of Ace Bed Shinsegae Times Square store reopened after renovation.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed announced on the 22nd that it has renovated and reopened its Shinsegae Department Store Times Square branch as an experiential premium space.

The renovated Shinsegae Department Store Times Square branch is approximately 112㎡ (about 34 pyeong) in size and features various zones such as product line-specific experience zones designed to feel like an actual bedroom, enabling a more realistic experience. This significantly improves the inconvenience of trying out beds in the open spaces of department stores, allowing customers to freely experience and consult on products and sizes tailored to their individual needs before making a purchase.

Following its recent strategy to enlarge and upscale offline stores in department stores, Ace Bed has fully renewed the Shinsegae Department Store Times Square branch. Through this, the company aims to further enhance the premium image of its products and customer experience.

To commemorate the renewed opening, Ace Bed is running a promotion until the 18th of next month, offering various gifts such as luxury bedding sets based on purchase amounts. Additionally, customers who join the Ace Bed membership service for couples preparing for marriage, ‘Ace Wedding Members,’ can enjoy abundant wedding promotion benefits.

Jeon Myung-joo, Head of Sales at Ace Bed, stated, "We hope customers can directly see and experience a variety of lineups at the newly renovated Shinsegae Department Store Times Square branch, including Ace Bed’s new products, bestsellers, the Ace Heritz line, and the luxury recliner Stressless, which were difficult to find at previous stores."

This content was produced with the assistance of AI translation services.