NC Wins Two Awards at the 2022 Red Dot Design Award

'NC TYPE PLAY' image

[Asia Economy Reporter Seungjin Lee] NCSoft announced on the 18th that it has won two awards in the Brand & Communication Design category at the ‘2022 Red Dot Design Award’.

The designs awarded to NCSoft were its brand projects ‘NC TYPE PLAY’ and ‘AI Framework.’ ‘NC TYPE PLAY’ is an art project that expresses various stories within the game through pictorial language. Through collaboration with graphic designer and artist Kyu-hyung Jo, the gameplay inside the game was realized as dingbat art containing interactive elements.

‘AI Framework’ is a year-round planning project conducted for ‘Leadership and Ethics in the AI Era,’ one of the core areas of ESG (Environmental, Social, and Governance) management. NCSoft CSO Song-yi Yoon has presented new perspectives and directions on AI technology through discussions with world-renowned scholars from Harvard University, Stanford University, and the Massachusetts Institute of Technology (MIT).

Myung-jin Park, NCSoft PBO, said, “We are pleased that the communication method we attempted using digital media to convey NC’s brand philosophy and values has been recognized externally,” adding, “We will continue to present newer and deeper brand communication experiences for communication with customers and the public.”

Red Dot, organized by the Design Center of North Rhine-Westphalia in Germany, is considered one of the world’s top three design awards along with the American IDEA and the German iF Design Award. In April, NCSoft won the grand prize in the Digital Campaign Communication category at the ‘iF Design Award 2022’ for the short story project ‘NC FICTION PLAY,’ produced in collaboration with domestic writers.

This content was produced with the assistance of AI translation services.