Lotte Duty Free Selects Lee Junho and aespa as Models... Relaunches Global Marketing

Girl group aespa selected as the model for Lotte Duty Free.

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free announced on the 17th that it has selected singer and actor Lee Junho and girl group aespa as new models to attract foreign tourists and actively expand global marketing following the resumption of overseas travel.

Lotte Duty Free plans to continue this entertainment marketing tradition by selecting Hallyu models to work with from 2022 and actively promoting global marketing.

First, on the 10th, Lotte Duty Free released a "Guess Who?" video announcing aespa's selection as a model through its official social media (SNS), and today, a second video announcing singer and actor Lee Junho's selection as a model is scheduled to be uploaded. To commemorate this, Lotte Duty Free is conducting SNS events for the two models and plans to sequentially unveil the model lineup in the second half of the year, raising expectations among global fans.

Lee Junho, a member of the male idol group 2PM and an actor, established himself as a leading Asian actor as the MBC drama "The Red Sleeve Cuff," which aired last year, created a great sensation overseas. aespa, a girl group under SM Entertainment consisting of Karina, Winter, Giselle, and Ningning, debuted in 2020 with "Black Mamba" and gained worldwide attention by consecutively hitting with "Next Level" and "Savage." In particular, their mini-album "Girls," released last month, surpassed 1.64 million total sales as of July on the Circle Chart operated by the Korea Music Content Association, setting the record for the highest album sales among K-pop girl groups, gaining great popularity.

Lotte Duty Free plans to showcase diverse content featuring the charms of Lee Junho and aespa, who will be the new faces of Lotte Duty Free, through Lotte Duty Free stores, SNS accounts, and LDF Magazine.

Lee Sangjin, head of marketing at Lotte Duty Free, said, "At a time when demand for overseas travel is increasing, we will present new advertising campaigns and online and offline events so that global customers can enjoy duty-free shopping," adding, "Lotte Duty Free will continue to promote K-culture and contribute to attracting tourists to grow together with the Korean tourism industry."

This content was produced with the assistance of AI translation services.