Lotte Outlet, Disney Princess Festival... "Children Become the Main Characters Themselves"
Popup Store Character Merchandise Sale
[Asia Economy Reporter Lim Chunhan] Lotte Outlet announced on the 16th that it will collaborate with Disney to hold the 'Disney Princess Festival,' themed around princesses featured as main characters in animations.
During this event, a Princess Festival parade will be held in which children can directly participate. Children visiting the outlet can march along key points of each store together with a marching band and European world dancers. Princess and prince costumes and makeup will also be provided free of charge for the children. The event will be held sequentially at three locations targeting children aged 4 to 8: Giheung Branch (8/27), Dongbusan Branch (9/3), and Gimhae Branch (9/12). At Giheung and Dongbusan branches, on-site registration will be accepted on a first-come, first-served basis from the 19th to the 21st, while at Gimhae Branch, registration will be conducted via the Lotte Department Store application during the same period, with final participants selected by lottery.
A Disney Princess pop-up store will also be opened. Various products such as figures, daily necessities, beauty products, and stationery featuring 12 Disney Princesses and characters from Frozen like Elsa and Anna will be sold. At the photo zone, princess gifts will be given on a first-come, first-served basis to those who post with hashtags and verify on social networking services (SNS). Customers who purchase over 50,000 won will also have the opportunity to participate in an event where their mobile photos can be made into photo cards.
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A representative from the Outlet Business Headquarters said, "This Disney Festival is a large-scale themed event that families can enjoy together during children's vacations and the Chuseok holiday," adding, "We will continue to strive to make the outlet not just a shopping space but a place where special experiences and memories can be created."
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