LF Atte Launches Two New Colors of Steady Seller 'Authentic Lip Balm'

[Asia Economy Reporter Song Seung-yoon] LF announced on the 16th that its premium vegan cosmetics brand 'athe' is launching two new products of the 'Authentic Lip Balm.'

Athe has expanded the range of choices with new colors for the Authentic Lip Balm. The Authentic Lip Balm is the first vegan-certified lip balm in Korea that does not use any animal-derived ingredients. It is certified by EVE in France and is packaged in FSC-certified eco-friendly packaging. The Authentic Lip Balm contains bromelain from pineapple and natural oil extracted from peach seeds, which moisturize the lips and gently manage dead skin cells. Phytosqualane extracted from sugarcane forms a moisture barrier, providing excellent hydration. The pigment reacts to lip temperature to create the optimal color.

Following the existing 10 colors, two new shades have been added: No. 11 'Low-Key' and No. 12 'Alluring.' Low-Key is a pure peach pink color with an innocent vibe, while Alluring is a lively plum pink color with a refreshing tingle.

The new products will be pre-released at athe's nationwide stores and the custom order platform 'Kakao Makers.' Starting from the 22nd, they will also be available on the premium lifestyle specialty mall LF Mall and various online malls.

To celebrate the launch of the new colors of the Authentic Lip Balm, athe will also release a photo shoot featuring the brand's exclusive model, Red Velvet's Joy, through its official social media (SNS) channels.

This content was produced with the assistance of AI translation services.