Shinhan Financial Investment to Change Name to 'Shinhan Investment Corp.' Starting October 1

[Image source=Yonhap News]

[Asia Economy Reporter Ji Yeon-jin] Shinhan Financial Investment (CEOs Lee Young-chang and Kim Sang-tae) is changing its company name to ‘Shinhan Investment Securities.’ This move is part of a plan to embark on a ‘second founding’ in celebration of its 20th anniversary this year.

The new name, Shinhan Investment Securities, will be officially used starting October 1, following board resolutions and shareholder meeting approvals. This brand name change comes about 13 years after the company renamed itself Shinhan Financial Investment in August 2009.

The name change aims to make the company more familiar to customers by combining ‘Shinhan,’ the flagship brand of the financial group, with ‘Securities,’ and to strengthen the corporate brand image as a leading securities firm in the capital market through ‘Investment.’ Shinhan Investment Securities was the most preferred and professionally evaluated name by customers in two surveys conducted.

CEO Lee Young-chang stated, "Shinhan Investment Securities embodies the spirit of ‘customer-centricity’ and ‘investment expertise’ as the capital market hub of Shinhan Financial Group, with a commitment to providing specialized investment solutions to our customers." He emphasized, "Let us unite with one heart and mind to practice change and innovation so that this name change can become a momentum for creating a new history in the capital market."

Marking its 20th anniversary this year, Shinhan Financial Investment is promoting company-wide innovation, including a major capital expansion through the sale of its headquarters building and the participation of a junior board composed of young employees from the MZ generation (born after 1980) in conclave-style management.

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