KB Kookmin Bank Hosts 'Liiv Concert' Inviting Over 10,000 Customers
[Asia Economy Reporter Song Seung-seop] KB Kookmin Bank will hold the ‘2022 Liiv Concert’ at the Seoul Olympic Park Gymnastics Stadium on the 23rd of next month.
The concert is a cultural event that KB Kookmin Bank has been hosting since 2016 to communicate with the MZ generation. It resumed after a three-year hiatus due to COVID-19. About 10,000 customers who use major financial platforms such as KB Star Banking, Liiv Next, and MZ generation products and services are invited.
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The event is planned as an ‘ESG (Environmental, Social, and Governance) Concert’ that considers the environment. Eco-friendly items such as plogging bags and biodegradable plastic bottled water will be provided to the audience. The banners used at the concert will be recycled into pouches and given to the audience through a separate event after the performance.
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