Kia Unveils 'The New Kia Ray' Design... "First Facelift in 5 Years"

[Asia Economy Reporter Hyunseok Yoo] The Ray returns with a new look after 5 years.

Kia announced on the 10th that it will unveil the design of the improved model of the Ray, 'The New Kia Ray,' which is scheduled to be launched early next month.

The New Kia Ray features a more sophisticated and stylish image inspired by 'Reasonable Joy,' one of the four attributes of Kia's design philosophy 'Opposites United.'

The front end implements an expanded 'Tiger Face' by horizontally arranging the 'Starmap Signature Lighting' and a cleanly finished center decoration. Additionally, the underbody protector applied to the lower part of the bumper adds a more refined and robust feel.

The side highlights presence with 15-inch alloy wheels featuring geometric shapes where various lines harmonize. The rear applies a futuristic design rear combination lamp on a three-dimensional body. The Starmap Signature Lighting located at the edge of the rear combination lamp visually expands the vehicle's width.

Moreover, a concealed tailgate handle provides a clean impression, and the rear bumper design, which gives a strong feel, creates a sense of unity with the front end.

The interior adds a new 4.2-inch LCD cluster design and introduces a 'Light Gray Interior.'

A Kia official stated, "The New Kia Ray, reborn with a new look after 5 years, will lead the compact car market anew," and added, "We plan to disclose detailed information about the competitive features of The New Kia Ray in line with its launch early next month."

This content was produced with the assistance of AI translation services.