First Endemic Holiday, 'Early Chuseok' Preparations Cut Costs by Up to 19%... Samjin Eomuk Presents Practical Gift Sets

Samjin Fish Cake Chuseok Gift Set Series launched with a cost-effective and practical concept.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan-based local fish cake company Samjin Food has launched a practical premium fish cake gift set ahead of this year’s ‘With Corona’ Chuseok holiday.

This year’s Chuseok is the first holiday since the transition to COVID-19 endemic, and with an expected increase in returning visitors, demand for holiday gift purchases is also rising significantly. Samjin Food announced that, in response to the high inflation period, they focused on cost-effectiveness and practicality as the key themes for this year’s holiday gifts and released products accordingly.

Samjin Fish Cake is holding an early bird promotion for Chuseok gift sets to allow customers to purchase holiday gifts at reasonable prices. The promotion, running until the 18th, offers up to a 19% discount on gift set purchases through the official Samjin Fish Cake online mall.

The Samjin Fish Cake gift sets were personally planned by CEO Park Yong-jun, the third-generation leader of Samjin Fish Cake, to cultivate a ‘fish cake gift culture.’ The gift sets, which pursue practicality and cost-effectiveness, include the Lee Geum-bok Premium Set series and the Samjin Premium Set.

The premium line, Lee Geum-bok Premium Set, is composed of fish cakes carefully selected by Lee Geum-bok, a master fish cake artisan who has handmade fish cakes for over 30 years and is the daughter-in-law of the founder of Samjin Fish Cake. The set is adorned with a luxurious package design that embodies the energy of the sun, further enhancing the prestige of the gift set, according to Samjin Food.

The special edition of the Lee Geum-bok Premium Set includes two types of Munju, premium fish cake soup, and high-end fish cakes such as abalone fish cake, red crab meat fish cake, and smoked duck fish cake, increasing the product’s value. The Munju included in the special edition is MSC-certified, boasting eco-friendly values and quality.

The Lee Geum-bok Premium Set also features a variety of ingredients and compositions, making it versatile for ritual use, side dishes, snacks, and meal replacements.

The Samjin Premium Set, released this year, consists of fish cakes, sauces, and soups that can be easily cooked without separate ingredient preparation and conveniently consumed as snacks. In addition, a cost-effective ‘practical’ line is also available as a holiday gift set.

Samjin Fish Cake’s Chuseok gift sets can be ordered by phone or online and purchased in person at Samjin Fish Cake’s nationwide direct stores until September 2nd. Sales will end early if production quantities are exceeded.

Samjin Fish Cake is making strides toward the ‘globalization of fish cakes,’ ranking in the top 10 popular Korean food products in the U.S. based on the online sales platform ‘Amazon.’ In 2020, it was selected as the number one brand in the seafood processed food category in the 23rd Korean Industry Brand Power Index (K-BPI).

This content was produced with the assistance of AI translation services.