Hot, Humid, and Rainy... Ordering Convenience Store Delivery

CU·GS25 Delivery Sales 'Surge'
Free Delivery for Orders Above a Certain Amount

[Asia Economy Reporter Lim Chun-han] Recently, with continuous hot and humid weather due to heavy rain and heatwaves, the number of consumers using convenience store delivery services has been increasing. Delivery orders, which have been steadily growing since COVID-19 due to convenience and safety, are now experiencing significant growth influenced by seasonal factors.

According to CU on the 10th, delivery service sales from the 1st to the 7th of this month increased by 48.6% compared to the same period last year and by 64% compared to the previous month. During the same period, GS25 saw sales increase by 415% year-on-year and 101% month-on-month.

Most orders were for snacks and food items. At CU, top delivery sales included Yonsei Milk Fresh Cream Bread, Jjanggu Action Mask Ramen Kit, Crayon Shin-chan Maikiring, Median COVID Home Test, and Pepsi Zero. At GS25, fresh foods such as chicken, salads, and sandwiches, beverages like coffee and carbonated drinks, and snacks were popular. Notably, chicken accounted for 40% of fresh food sales, which is analyzed to be due to more people purchasing convenience store chicken amid high inflation. By region, delivery service usage was highest in Seoul, Gyeonggi, Busan, Gyeongnam, and Incheon, in that order.

Convenience stores, anticipating continued growth in delivery demand, have launched various promotions to attract consumers. CU offers free delivery for purchases over 20,000 won through its own app, GS25 provides free delivery fees for purchases over 10,000 won, Seven Eleven offers a 3,500 won discount on orders over 19,000 won via Yogiyo, and Emart24 offers free delivery fees for purchases over 10,000 won through its app.

A convenience store industry official said, "Customers who have experienced convenience store delivery services continue to make repeat purchases, and the number of users is increasing due to heatwaves and heavy rain," adding, "We plan to continue providing various benefits to enhance customer satisfaction."

This content was produced with the assistance of AI translation services.