'MZ Hot Place' The Hyundai Seoul... New Girl Group Pop-up Event Held

Exterior view of the Ioniq 6 pop-up store at The Hyundai Seoul.

[Asia Economy Reporter Jeon Jinyoung] Hyundai Department Store announced on the 7th that it will operate a pop-up store commemorating the debut of the rookie girl group ‘NewJeans’ for three weeks from the 11th to the 31st on the B2 floor Iconic Square of The Hyundai Seoul.

NewJeans is the first idol group introduced by Adore, a new label under HYBE. The ‘NewJeans Pop-up Store’ at The Hyundai Seoul will feature various contents that showcase the concept of the debut album ‘New Jeans,’ officially released on the 8th, and the charms of the five members Minji, Hani, Danielle, Haerin, and Hyein.

In addition to the special K-pop pop-up store, Hyundai Department Store has been continuously presenting large-scale events such as new car exhibitions and art fairs under the concept of ‘The Hyundai Seoul, Hip Seoul’ since this month. The Hyundai ‘Ioniq 6,’ which will be unveiled to the general public for the first time after the Busan International Motor Show, and the exhibition ‘Kawaii Seoul 2022’ featuring global emerging pop art artists popular among MZ generation (Millennials + Gen Z) collectors (Adam Handler, Takeru Amano, Nikki, etc.) will be held until the 20th.

In fact, 65% of The Hyundai Seoul’s customers are from the MZ generation. A representative of The Hyundai Seoul said, “We are successfully attracting unique events targeting the MZ generation,” and added, “For new events, there is basically a waiting period of two to three months.”

Earlier, The Hyundai Seoul operated more than 150 pop-up stores (from January to July this year) including the Formula E exhibition and package sales promoting the world’s largest electric car race, the Yanolja experience zone themed on urban relaxation, and the launch of premium soju Wonsoju by One Spirits, founded by famous hip-hop artist Jay Park. Hyundai Department Store explained that as unique pop-up success cases across industries accumulate, requests from companies wishing to collaborate with The Hyundai Seoul are increasing.

Yang Myungseong, Head of Sales Strategy at Hyundai Department Store, said, “As the MZ generation flocked to The Hyundai Seoul, various companies chose The Hyundai Seoul as a communication channel, making it a landmark where the latest cultural and artistic industry contents coexist,” and added, “We will continue to present diverse and unique contents to suggest the direction of future retail.”

This content was produced with the assistance of AI translation services.