Shinhan Financial Investment Launches Industry-First 'Investment Receipt Service'

[Asia Economy Reporter Lee Jung-yoon] Shinhan Financial Investment announced on the 4th that it will be the first in the industry to provide domestic stock investors with a 'Investment Receipt Service' that offers stock balances in the form of receipt images.

Shinhan Financial Investment will newly provide a feature within the Shinhan Alpha application (app) that allows users to save and share their domestic stock balances as receipt-style images.

In addition, to coincide with the introduction of the investment receipt feature, an event will be held until the 31st. Among customers who issue investment receipts, 1,000 will be selected by lottery to receive ice cream, and among those who certify their investment receipts on Instagram, 100 will be selected by lottery to receive a Baskin-Robbins pint.

Meanwhile, Shinhan Financial Investment is making efforts to empathize and communicate with the MZ generation (Millennials + Generation Z), who are potential future customers. To secure MZ customers, it established an agile organization called the MZ Customer Expansion Squad in February. Earlier this year, it collaborated with Emart24 to launch and sell a U.S. stock lunchbox.

Yang Jin-geun, Tribe Leader of the MZ Customer Expansion Squad, an agile organization at Shinhan Financial Investment, stated, "Through the investment receipt service we are conducting this time, Shinhan Financial Investment will continue to pursue various attempts that consider the tastes and needs of MZ generation customers and empathize with them, communicating at their level."

This content was produced with the assistance of AI translation services.