"Short-form Drama Hits Big"... CU's Convenience Store Veteran Video Surpasses 100 Million Views

5% Simple Viewership Conversion
62,000 New Subscribers Increase
Pure Advertising Effect Estimated Over 3.3 Billion

Poster of CU's short-form drama 'Convenience Store Veteran'.

[Asia Economy Reporter Lim Chun-han] CU announced on the 4th that the short-form drama "Convenience Store Go-inmul" surpassed 100 million views in just 39 days. It is the only branded video content in Korea to have achieved 100 million views as a single series.

"Convenience Store Go-inmul" is a 20-episode drama produced last month by CU in collaboration with the comprehensive content studio Playlist. It comically portrays the daily life experiences of "Haru," a staff member with 9 years of part-time work experience, gaining popularity among the MZ generation (Millennials + Generation Z).

The 100 million views mark is the fastest and highest in the history of convenience store content, meaning the entire nation watched it twice on average. This translates to approximately 2.56 million viewers per day, which corresponds to about a 5% simple viewership rating. Thanks to the popularity of "Convenience Store Go-inmul," CU Tube's monthly views increased 28.6 times compared to before the broadcast, with cumulative views exceeding 100.4 million. During the same period, new subscribers increased by about 62,000, bringing the current subscriber count to 805,000.

Four episodes ranked on YouTube's official trending Shorts list, and the content interaction score (PIS), which reflects direct viewer responses, reached approximately 3.6 million. CU estimates the pure advertising effect of "Convenience Store Go-inmul" to be over 3.3 billion KRW. This amounts to about 170 million KRW per episode, which is an advertising effect more than 130 times the average video view advertising cost.

A BGF Retail official stated, "The success of 'Convenience Store Go-inmul' is a case of content marketing that elicited voluntary customer responses through a new and experimental format and relatable content," adding, "In response to the enthusiastic reactions from viewers, we are planning a sequel with new formats and stories to follow 'Convenience Store Go-inmul.'"

This content was produced with the assistance of AI translation services.