Lotte Chilsung's 'Soonhari' Overseas Exports Total 41.9 Billion KRW Over 6 Years
[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 3rd that it has exported a total of 41.9 billion KRW worth of its soju product 'Chum Churum Soonhari' to 37 countries from 2016 to last year.
Lotte Chilsung Beverage plans to strengthen marketing in countries that have shown continuous sales growth over the past three years in response to the increasing interest of local consumers in Soonhari. These countries are the United States (annual average growth of 45%), China (annual average growth of 49%), Vietnam (annual average growth of 102%), and the Philippines (annual average growth of 271%).
Hot Picks Today
"Now Our Salaries Are 10 Million Won a Month" Record High... Semiconductor Boom Drives Performance Bonuses at Major Electronic Component Firms
- Wallets Open Wide on Big News...300 Trillion Won Heads to the U.S., "Tax Breaks" Fail to Keep Funds at Home
- "Hope You Enjoy the 'Welfare' for Bereavement of Children"... Ridicule of Strike Non-Participants Intensifies Union Conflict at Samsung Electronics
- "Heading for 2 Million Won": The Company the Securities Industry Says Not to Doubt [Weekend Money]
- Experts Already Watching Closely..."Target Price Set at 970,000 Won" Only Upward Momentum Remains [Weekend Money]
Lotte Chilsung Beverage plans to further accelerate marketing activities using social networking services (SNS) in these countries. A Lotte Chilsung Beverage official stated, "We will actively target overseas markets and strive to expand the base of Korean alcoholic beverages."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
