CJ Olive Young Teams Up with Jungjin Gong to Achieve Export Success... Brand Sales Up 99% YoY

Image from the 'Olive Day' promotional event organized by Olive Young Global Mall, focusing on brands participating in the Small and Medium Business Corporation project.

[Asia Economy Reporter Jeon Jinyoung] CJ Olive Young announced on the 3rd that the sales of brands participating in the online export joint logistics project with the Small and Medium Business Corporation (hereinafter referred to as SBC) increased by 99% compared to the previous year in just four months. The two organizations agreed to carry out this project on Olive Young Global Mall, the representative platform for K-beauty, aiming to expand the awareness and support sales of promising K-beauty brands in the global e-commerce market.

Participating small and medium enterprises receive support such as discounted logistics costs for overseas shipping and marketing, along with benefits like monthly special promotions and coupon issuance. Additionally, the products of these brands are given the ‘Olive Young MD’s Pick!’ emblem to enhance exposure, and product content promotion using well-known influencers in English-speaking regions is also supported.

In fact, sales of about 600 products from 147 small and medium enterprise brands participating in the project nearly doubled compared to the previous year. During the same period, representative clean beauty brand ‘Makeprem’ and derma cosmetic brand ‘Cell Fusion C’ saw sales increase by 250% and 97%, respectively, thanks to comprehensive marketing support.

Meanwhile, new brands have also been discovered through the SBC project. The domestic makeup tool brand ‘Picasso’ has shown remarkable results by ranking first in sales in the beauty accessories category with its representative popular product ‘Makeup Spatula’ since entering the Global Mall in May.

Olive Young plans to strengthen various marketing activities exclusively for SBC participating brands every month until the end of the year, focusing on expanding global awareness and revitalizing sales of these brands.

Olive Young stated, “This year, aiming for the globalization of K-beauty, we will continue public-private cooperation with SBC and others to promote high-quality and reasonably priced K-beauty products worldwide,” adding, “We will actively discover and support growth opportunities for K-beauty to accelerate the globalization of Korean cosmetics.”

This content was produced with the assistance of AI translation services.