"Rising Prices Boost Thrifty Shoppers"... Gmarket's Dining e-Coupons Sell Like Hotcakes

eCoupon Promotion Ongoing... Up to 24% Discount

[Asia Economy Reporter Lim Chunhan] Recently, as dining-out prices have risen sharply, more people are purchasing e-coupons to make reasonable consumption choices.

According to Gmarket on the 3rd, from the 1st to the 31st of last month, sales of family restaurant e-coupons increased by 479%, and buffet tickets rose by 192%. Demand for simple food items purchased with e-coupons also saw double-digit growth, with coffee up 49%, beverages and bingsu up 29%, and hamburgers up 85%. Movie tickets were sold more than twice as much as last year.

Gmarket operates various e-coupon promotions on an ongoing basis. Through the ‘Summer Day’s Meokkangseu’ promotion, popular restaurants including hotel buffets nationwide, as well as famous brand coffee and desserts, are sold at discounts of up to 24%.

A Gmarket representative said, “With overall price increases, more people are trying not to miss even a 1% discount, so we have expanded coupon-related promotions that allow dining out at discounted prices. We are introducing various products by carefully selecting brands and menus suitable for each season.”

This content was produced with the assistance of AI translation services.