Mercedes-Benz Wins Two Crowns in 'Korean Industry Service Quality Index'

No.1 in Imported Car Dealerships and Certified Used Imported Cars Sector

[Asia Economy Reporter Kiho Sung] Mercedes-Benz Korea announced on the 2nd that it was selected as the No. 1 company in sales service quality in two categories, ‘Imported Car Dealerships’ and ‘Imported Certified Used Cars,’ in the customer contact section of the ‘2022 Korea Industry Service Quality Index’ survey conducted by the Korea Management Association Consulting.

The ‘Korea Industry Service Quality Index’ is an index representing the service quality of domestic industries as perceived by customers. This customer contact survey was conducted on 133 companies and institutions across 34 industries, and the service evaluation team directly visited and assessed service quality using the ‘Mystery Survey’ method.

Through this survey, Mercedes-Benz Korea received a high score of 97 points in the ‘Imported Car Dealerships’ industry category, being selected as the No. 1 company in service quality for eight consecutive years. Among the 11 service evaluation items, it received perfect scores in ▲work knowledge and ▲facility environment management, and also achieved high scores across various areas such as ▲listening attitude and ▲explanation ability.

Additionally, in the newly established ‘Imported Certified Used Cars’ industry category last year, it recorded 94 points and was selected as the No. 1 company for two consecutive years. Mercedes-Benz Korea received the highest scores in the ‘Imported Certified Used Cars’ evaluation items for ▲listening attitude, ▲work knowledge, and ▲facility environment management.

Regarding this award, Lee Sang-guk, Vice President of Sales Division at Mercedes-Benz Korea, said, “As a result of continuous efforts based on a customer-centric philosophy to provide differentiated experiences to domestic customers, we were able to achieve the valuable accomplishment of winning the ‘Imported Car Dealerships’ category for eight consecutive years and the ‘Imported Certified Used Cars’ category for two consecutive years.” He added, “We will continue to do our best to deliver Mercedes-Benz’s unique luxury value to customers with the best products and services.”

This content was produced with the assistance of AI translation services.