Mom's Touch to Raise Prices on 50 Items Starting the 4th... Cyburger at 4,300 Won
[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 2nd that it will raise the prices of some products starting from the 4th of this month.
The price increases apply to a total of 50 items, including 23 types of burgers, 20 types of chicken, and 7 types of side menus. The increase amounts are 200 KRW for burgers, 1,000 KRW for chicken, and 100 to 400 KRW for side menus.
For example, the price of a single 'Ssai Burger' will rise from 4,100 KRW to 4,300 KRW, a whole 'Fried Chicken' from 15,900 KRW to 16,900 KRW, a box of 'Fried Ssai Boneless Chicken' from 9,900 KRW to 10,900 KRW, and 'Cajun Seasoned Fries (Medium)' from 1,800 KRW to 2,000 KRW.
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A Mom's Touch representative stated, "This price increase is an unavoidable measure to maintain franchisees' profitability amid the continued rise in prices of key raw materials such as chicken, flour, and oil," adding, "It was finalized after sufficient consultation with multiple franchisee associations, and the entire amount of the price adjustment increase will be used to improve franchisees' profits and to respond to the rising costs of raw material purchases."
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