Galaxy S22 and iPhone 13 Heroes... Samsung and Apple Also Performed Well in Q2

Counterpoint·SA Q2 Aggregated Report Released

Galaxy S22 Series

[Asia Economy Reporter Cha Min-young] In the second quarter of this year, Samsung Electronics showed growth alone in the cooling global smartphone market, thanks to its new flagship smartphone Galaxy S22 series. Apple is also evaluated to have performed well as the iPhone 13 series released last year showed strong momentum.

According to the quarterly smartphone market tracker and market monitor recently announced by global market research firm Counterpoint Research on the 30th, global smartphone shipments in the second quarter of 2022 recorded 294.5 million units, down 9% from the same period last year. This is the first time since the second quarter of 2020 that shipments have fallen below 300 million units on a quarterly basis. Strategy Analytics (SA) also reported that global smartphone shipments in the second quarter were 291 million units, down 7% from the previous year.

iPhone 13 series [Image source=Yonhap News]

This quarter, Samsung Electronics' growth was commonly highlighted. Samsung Electronics shipped 62.5 million units in the second quarter of this year, recording a market share of 21.5%. Jan Struyk, an analyst at Counterpoint, said, "Although Samsung's shipments were significantly lower in the second quarter of 2021 due to the closure of its Vietnam factory caused by COVID-19, which partly explains the return to growth this year, Samsung's shipments increased by 8%, maintaining the number one position," adding, "The global smartphone market share also increased by 3 percentage points to 21%." Woody Oh, director at SA, analyzed, "Among the Galaxy S22 series, especially the high-end 'Galaxy S22 Ultra' model is driving strong demand."

In Apple's case, although shipments decreased, its market share increased, showing a solid performance. Counterpoint Research estimated Apple's market share, ranked second, at around 15.7%, stating, "Shipments decreased by 5% due to the impact of the Chinese market, but it was a relatively small decline." On the other hand, SA presented Apple's market share at 16.3%, noting, "This is the highest second-quarter market share for Apple in 10 years." SA explained, "The iPhone 13 series continued to increase sales in the US, China, and other major markets, playing a leading role."

Meanwhile, the shipments of the Chinese trio Xiaomi, Oppo, and Vivo, which once grew at a fierce pace, decreased by 15 to 25%. This is analyzed to be due to the decline in shipments caused by COVID-19 lockdowns in China. Competition within China also intensified, leading to fierce competition with the rapid growth of Honor. Huawei is also observed to have begun showing signs of gradual recovery, supported by the continued trust of Chinese consumers.

This content was produced with the assistance of AI translation services.