Smartphone Shipments Below 300 Million in 2Q... Samsung the Only Top 5 Brand Showing Growth

Samsung, the Only Growth Among Top 5 Companies... 8% Increase Year-on-Year

According to the quarterly tracker and market monitor of the global market research firm Counterpoint, the global smartphone market shipments in the second quarter of 2022 recorded 294.5 million units, a 9% decrease compared to the same period last year. This is the first time since the second quarter of 2020 that shipments have fallen below 300 million units on a quarterly basis. Data provided by Counterpoint Research.

[Asia Economy Reporter Cha Min-young] As the global smartphone market freezes, smartphone shipments in the second quarter fell below 300 million units. This is the first time in over two years since the second quarter of 2020, confirming the severely contracted market situation with actual figures. However, Samsung Electronics showed growth as shipments increased along with a base effect.

According to the quarterly smartphone market tracker and market monitor recently released by global market research firm Counterpoint on the 29th, worldwide smartphone shipments in the second quarter of 2022 recorded 294.5 million units, down 9% compared to the same period last year. This is the first time quarterly shipments have fallen below 300 million units since the second quarter of 2020.

Counterpoint Research analyzed that the geopolitical uncertainty caused by the Ukraine war has continued to worsen economic conditions, and the smartphone market has yet to recover fully due to the COVID-19 pandemic and semiconductor supply shortages. Analyst Jan Strijk said, "Most companies experienced a decline compared to the same period last year, causing difficulties in the global smartphone market."

Samsung Electronics was the only company among the top five to show growth. Analyst Jan Strijk stated, "Although Samsung's shipments were significantly reduced in the second quarter of 2021 due to the closure of its Vietnam factory caused by COVID-19, which partly explains the growth this year, Samsung's shipments increased by 8%, maintaining its number one position," adding, "Samsung's global smartphone market share also rose by 3 percentage points to 21%."

Apple, ranked second in market share, saw shipments decline by 5% due to the impact of the Chinese market, but this was considered a relatively small drop. Shipments of the Chinese trio?Xiaomi, Oppo, and Vivo?decreased by 25%, 15%, and 22%, respectively. In particular, Chinese brands Xiaomi, Oppo, and Vivo were hit hard by shipment declines as China implemented lockdowns due to COVID-19. Competition within China intensified, leading to fierce rivalry with Honor's rapid growth. Honor, which ranked eighth in the second quarter of last year, grew shipments by 79% this quarter, rising to sixth place. Huawei also began showing signs of gradual recovery, supported by continued trust from Chinese consumers.

Counterpoint Research noted, "The global smartphone market is expected to face difficulties in recovery in the second half of the year as well," pointing out that "amid pessimistic economic forecasts, many countries are on the brink of recession, and geopolitical uncertainties, rising raw material prices, and weakened consumer demand continue to impact the smartphone market."

This content was produced with the assistance of AI translation services.