Studio Dragon Changes CI and Accelerates Global Expansion

Separating Existing 용 Symbol and Highlighting Typography Logo Style

Studio Dragon is changing its CI (Corporate Identity) design and actively advancing into the global media market. On the 29th, Studio Dragon announced that it had unveiled a newly designed CI in line with the drama 'Adamas,' which premiered on the 27th. The integrated image embodies the ambition to leap beyond Asia and become a global major studio. To make the company name clearly recognizable, the existing dragon symbol was separated, placing the typographic logo at the center. The design also reflects the originality inspired by the dragon's character and the studio's image as a leader in K-drama. The separated dragon symbol will continue to be used as a brand image across various businesses.

Studio Dragon also changed its corporate brand slogan to 'Universal Emotions, Original Stories.' This means discovering and creating unique stories that the world can empathize with, unite around, and enjoy. A Studio Dragon representative explained, "It embodies the unique content value of evoking universal empathy and enjoyment worldwide through Korean imagination and creativity."

In fact, Studio Dragon is concretizing its global market strategy. It is conducting multiple co-production projects in the United States, including 'The Big Door Prize' and 'The Designers,' and is establishing a joint venture called Studio Dragon Japan (tentative name) in Japan. Kim Je-hyun, CEO of Studio Dragon, said, "The new CI strongly signifies a leap to surpass the brand value we have built so far," adding, "We will establish ourselves as a true global studio by leading with differentiated storytelling."

This content was produced with the assistance of AI translation services.