BGF Retail Signs Business Agreement with T1... "Launch of Collaborative Products and Joint Marketing Initiatives"

T1 to Launch Ready Meals in Q4 This Year... Targeting MZ Generation

[Asia Economy Reporter Lim Chunhan] BGF Retail announced on the 29th that it has signed a strategic business agreement with the global eSports specialist company T1 for joint online and offline marketing.

T1 is a League of Legends professional team with an unparalleled winning career both domestically and internationally. The team is composed mainly of players such as ‘Zeus’ Choi Wooje, ‘Oner’ Moon Hyunjun, ‘Faker’ Lee Sanghyuk, ‘Gumayusi’ Lee Minhyung, and ‘Keria’ Ryu Minseok, and has secured a solid fan base not only in Korea but also overseas.

Starting with the launch of the T1 ready-to-eat meal series in the fourth quarter of this year, they plan to introduce collaborative products in various categories including home meal replacements (HMR), snacks, and ramen. Additionally, joint marketing will be conducted utilizing more than 16,000 CU stores nationwide as marketing hubs for the development of eSports. Furthermore, by using the membership application PocketCU, they will enhance customer convenience in purchasing differentiated T1 collaboration products and support promotion through T1’s official online shopping mall channel.

BGF Retail CEO Lee Geonjun said, “Through this partnership, we will introduce creative products and services related to T1 to provide customers with unique enjoyment and support the revitalization of the eSports industry. We will showcase innovative marketing that can captivate Generation Z (Millennials + Generation Z) customers by leveraging the synergy between the industry’s top companies.”

This content was produced with the assistance of AI translation services.