Chong Kun Dang Health Challenges Convenient Healthy Meal Market... Launches 15 Types of 'Tastin'

Chong Kun Dang Health Convenient Meal Brand 'Tastin'

[Asia Economy Reporter Lee Gwan-joo] Jongkundang Health, a health functional food company well known for its probiotic product 'Lactofit,' has entered the convenience food market.

On the 27th, Jongkundang Health announced the launch of its health convenience food brand 'Tasty’n' and the release of 15 products, including meal kits and snacks enhanced with functional nutrients.

As new products under Tasty’n, Jongkundang Health introduced a total of 15 items: three types of 'Duburitto,' the first in Korea made with 100% tofu tortillas; four types of 'Protein Dining Meal,' offering a simple meal in one pack; three types of 'Protein Konjac Rice,' combining chewy tofu with protein and calories; and five types of 'Protein Snacks,' high in protein and dietary fiber.

The recipes were developed with the participation of Michelin two-star chefs Kang Min-gu and Shin Chang-ho to deliver differentiated flavors, and the balanced nutritional content was verified through consultation with Dr. Lim Kyung-sook, a clinical nutrition professor, the company explained. The advantage is that meals can be easily prepared using a microwave.

Jongkundang Health stated, "Tasty’n, launched by applying health-related know-how accumulated through health functional foods to food products, offers differentiated healthy convenience foods that allow consumers to enjoy taste and health conveniently and simply in their busy daily lives." They added, "Starting with protein-focused products in the first phase, we will expand the lineup with various products in the future to broaden consumer choices."

This content was produced with the assistance of AI translation services.