Sweet Bio Opens Korea's First Greek Yogurt Hybrid Store 'Greek Day go' with Both Staffed and Unmanned Services
[Asia Economy Reporter Moon Hyewon] Sweet Bio announced on the 25th that it has opened 'Greek Day go Apgujeong Branch,' a hybrid unmanned store for Greek yogurt applying RFID SCO (electronic tag self-checkout) technology for the first time in the food service industry.
Greek Day go applied RFID SCO technology, commonly used in clothing stores, to the food service industry for the first time, adding convenience to the menu purchasing process. RFID is a system that reads stored data on tags or labels embedded with semiconductor chips wirelessly using radio frequency. When a product is placed on an unmanned checkout counter, the attached RFID is automatically recognized, and payment is processed.
Currently, most unmanned systems in the food service industry use a payment method where barcodes are scanned one by one at kiosks, causing many people to feel the inconvenience and difficulty of payment. Greek Day go resolved these inconveniences by applying RFID SCO technology to reduce payment waiting time and simplify the payment method.
Additionally, to maximize customer accessibility for 24-hour operation, an identity authentication access service was introduced, and various cutting-edge technologies such as the ESL (Electronic Shelf Label) system were adopted to enhance store operation efficiency and customer convenience. Greek Day go plans to provide recommended content such as nutritional information including calories and protein content, pairing foods, and DIY recipes using QR codes within the ESL system in the future.
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Gosehyung, head of the Sweet Bio project team, said, “Greek Day go is based on the corporate motto of ‘providing reasonable healthy food’ and plans to offer healthy lifestyle solutions to women in their 20s to 40s who are health-conscious.” He added, “After operating the Apgujeong branch as a pilot store, we plan to introduce Just Walk Out technology and expand stores nationwide.”
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