Coway's 'River Plogging Campaign' for Environmental Protection

Eco-friendly Movement Picking Up Trash While Running... Raising Awareness of Environmental Protection in Daily Life

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 25th that it will conduct a 'River Plogging Campaign' with employees and customers as part of its ESG (Environmental, Social, and Governance) activities for marine environmental cleanup.

'Plogging' is an eco-friendly activity combining the Swedish word 'plocka upp (to pick up)' and the English word 'jogging,' involving picking up trash while running or walking. Coway planned this plogging campaign to keep rivers and seas clean during the vacation season and to spread a culture of environmental protection in daily life.

Coway River Plogging is open to not only Coway employees but also the general public. To participate, individuals collect trash around water areas such as beaches, riverbanks, and valleys, then upload photos of their activity on their Instagram by the 21st of next month. Participation is completed by tagging Coway's official account along with the required hashtags.

Coway will offer various gifts to encourage participation in River Plogging. A Coway representative said, "As trash increases in valleys and seas during the vacation season, we hope this River Plogging campaign will serve as an opportunity to reflect on the importance of clean water and contribute to marine cleanup in local communities. We will continue to carry out eco-friendly activities that can be easily practiced in daily life and actively participate in creating value for a sustainable future society."

This content was produced with the assistance of AI translation services.