Gangnam-gu Small Business Live Commerce 'Gangnam HaHaHa Special Exhibition' Watched by 13,500 on Naver Shopping Live

[Asia Economy Reporter Jongil Park] Gangnam-gu (District Mayor Seongmyeong Jo) has been operating the ‘Gangnam-gu Small Business Live Commerce (Gangso-ra Project) Season 2’ since May, which has been gaining popularity from the start.

Meanwhile, episodes 12 to 14 were themed as the ‘Summer is Great! Gangnam 夏夏夏 Special Exhibition’ targeting the vacation season, held from the 19th to the 21st.

The filming took place in the lobby of Gangnam-gu Office and a studio located in Samseong-dong, and was broadcast live through ‘Naver Shopping Live,’ attracting 13,500 viewers over three days. The cumulative number of viewers since last year to date is 440,000.

For this summer special, singer Chaeyeon, broadcaster Kyungran Kim, and chef Sedeuk Oh appeared to assist with the hosting. Products sold included ▲linen hats, bags, and clothing on the 19th ▲cool mats and cool pillow pads on the 20th ▲and budaejjigae meal kits on the 21st.

Small business owners said, “After participating in the Gangso-ra Project, our regular customers and online sales increased significantly, which was a great help, and we realized the importance of developing online sales channels.” Additionally, the number of small business operators running their own live commerce with their unique styles has steadily increased to eight locations.

The Gangso-ra Project is a live commerce initiative launched in 2021 by Gangnam-gu in cooperation with Naver to help local small businesses secure online sales channels amid the spread of non-face-to-face consumption culture due to COVID-19.

This year, Gangnam-gu is recruiting local small businesses and will conduct 70 one-hour live commerce sessions from May to December, supporting overall production including studio and show host arrangements and filming.

In particular, this year, 1:1 customized consulting is provided for each participating company on opening online channels and how to conduct live commerce. Also, the ‘Gangso-ra Market’ to support offline sales is planned to be held at the district office in October.

Small business owners wishing to participate can fill out an application form on the Gangnam-gu Office website and attach a mail-order business registration certificate and product introduction documents. Final participants are selected periodically through the local council’s working committee review.

Seongmyeong Jo, Mayor of Gangnam-gu, said, “I am pleased that the Gangso-ra Project continues to help increase sales and secure sales channels for local small businesses,” adding, “I hope many small business owners and consumers will continue to participate in this project to spread a culture of win-win consumption.”

This content was produced with the assistance of AI translation services.