Yongsan-gu, What Is the Secret Behind Ranking First Nationwide in Basic Local Government Brand Reputation?

[Seoul District News] Korea Corporate Reputation Research Institute Announces July Big Data Analysis Results of 226 Basic Local Governments · Participation, Media, Communication, Community Index Analysis ‘Brand Reputation Index’ Ranked No.1 Nationwide

[Asia Economy Reporter Park Jong-il] Yongsan-gu (Mayor Park Hee-young) has been selected as the No. 1 in the ‘Republic of Korea Basic Local Government Brand Reputation’ conducted by the Korea Corporate Reputation Research Institute.

This is based on the July 2022 Republic of Korea Basic Local Government Brand Reputation Index announced recently by the Korea Corporate Reputation Research Institute, which analyzed 520,319,300 pieces of big data from 226 basic local government brands from June 22, 2022, to July 22, 2022.

Compared to the Yongsan-gu brand reputation index of 3,799,720 in September last year (ranked 19th among nationwide basic local governments), it increased by 122.86%.

The brand recorded a brand reputation index of 8,468,064 with ▲Participation Index 923,976 ▲Media Index 1,714,381 ▲Communication Index 213,716 ▲Community Index 3,698,991, making it the highest among 226 basic local governments nationwide.

The brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits greatly influence brand consumption. It is measured by positive and negative evaluations of the brand, media interest, consumer participation and communication volume, and conversation volume on social media.

Park Hee-young, Mayor of Yongsan-gu, said, “This result proves numerically the change in Yongsan’s status ahead of the relocation of the presidential office and the development of the international business district,” and added, “We will lead a new change that enhances the brand value of the region based on communication with residents.”

This content was produced with the assistance of AI translation services.