Soft Cream with Plenty of Mushrooms... The Dining Out Trend for the Second Half of This Year is ‘SOFT’

Korean Papa John's 'Ham Mushroom Six Cheese Pizza'.

[Asia Economy Reporter Moon Hyewon] The food and dining industry is continuing to launch new menu items targeting the second half of the year with "softness" as the keyword. This strategy aims to expand sales by diversifying targets in response to the endemic transition, increased outdoor activities, and segmented customer needs.

Korea Papa John's recently released a new menu item, the "Ham Mushroom Six Cheese Pizza," which uses Alfredo sauce as the base instead of the traditional tomato sauce, offering a soft and creamy flavor. It is loaded with button mushrooms, ham, and six types of cheese (mozzarella, romano, parmesan, asiago, fontina, and provolone), enhancing the rich and smooth cheese taste. The crust edge features Papa John's unique "Two Cheese Crust" (a crust topped with garlic sauce, parmesan, and romano cheese), adding a crispy texture.

A representative from Korea Papa John's said, "The recent new menu trend focuses on flavors that highlight the unique characteristics of ingredients, as well as soft and smooth flavors and textures that melt in the mouth, aiming to broaden the customer base. The Ham Mushroom Six Cheese Pizza has received positive reviews for its harmonious combination of toppings including button mushrooms, the rich aroma of various cheeses, and creamy Alfredo sauce, considering customer needs and menu trends."

Shinsegae Food recently developed the "Knotted Milk Bread" as its first collaborative product with the popular dessert cafe Knotted, releasing it through the bakery delivery service "Saebyeokbbang." The Knotted Milk Bread uses dough made with milk instead of water, highlighting the flavor of milk, a soft taste, and moist texture. Premium ingredients such as French gourmet butter and domestic honey were also used.

Jaws Tteokbokki launched "Mushroom Cream Tteokbokki" last month. This dish features shiitake mushrooms for a rich texture, chewy wheat rice cakes, and the savory juice from bacon. Jaws Tteokbokki also recommended dipping the accompanying garlic baguette into the cream for a soft and flavorful experience.

Isaac Toast recently introduced "Corn Cheese Toast." The new menu item is a 3CORN-BO menu that includes corn, cheese, as well as a corn butter sauce and corn cheese seasoning that create a soft and rich flavor.

This content was produced with the assistance of AI translation services.