Samsung Electronics Kitchen Appliances Achieve Most First-Place Rankings in US JD Power Evaluation
Ranked No.1 in 4 Kitchen Appliance Categories... Selected as the 'Best Kitchen Appliance Brand'
Samsung Electronics' kitchen appliances ranked first in four categories in the consumer satisfaction evaluation for home appliances announced by the U.S. market research firm JD Power. (From left) Product images of the top-ranking freezer-on-top refrigerator, French door refrigerator, range, and built-in oven in each category.
View original image[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 22nd that it was selected as the "Best Kitchen Appliance Brand" by ranking first in the kitchen appliance category in the consumer satisfaction evaluation of home appliances conducted by the U.S. market research firm 'JD Power.'
JD Power, established in 1968, is a prestigious research institute that conducts satisfaction surveys targeting consumers who have purchased recently released products in 14 fields including automobiles, home appliances, telecommunications, and healthcare.
In this year's JD Power evaluation, Samsung Electronics ranked first in four kitchen appliance categories?top freezer and bottom refrigerator, French door refrigerator, built-in oven, and range?as well as in fully automatic washing machines.
Among these, the top freezer and bottom refrigerator and the range newly ranked first, while the French door refrigerator and built-in oven received top evaluations for the second consecutive year. These products received the highest scores in evaluation categories such as ease of use, performance and reliability, design, price, and various functions.
In particular, the French door refrigerator was loved by consumers for its 'Space Max' technology, which significantly expands internal storage space while maintaining the exterior, and its clean and modern design featuring a flat door without handles.
The built-in oven was recognized for its differentiated product quality with the 'Flex Duo' function, which allows the entire internal space to be used for large-capacity cooking and enables two different dishes to be cooked simultaneously at different temperatures by dividing the oven into upper and lower sections.
Additionally, the slide-in range, equipped with a powerful heat source and sleek design, a healthier 'Air Fry' function that does not require oil, and a 'Smart Dial' that enhances intuitiveness and ease of use, continues to gain steady popularity among local consumers.
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Shane Higby, an executive in charge of home appliances at Samsung Electronics America, said, "Through this JD Power evaluation result, we have proven the market competitiveness of Samsung kitchen appliances," and added, "We will introduce various products to the market that can enrich individuals' lives in line with consumers' lifestyles and trends that change moment by moment."
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