Shinhan Bank Retains No.1 Position in 2022 Premium Brand Index for Banking and PB Sectors
The Banking Sector Maintains First Place for 9 Consecutive Years, PB Sector for 15 Years
[Asia Economy Reporter Yoo Je-hoon] Shinhan Bank announced on the 21st that it was selected as the No. 1 company in both the banking sector and the Private Banker (PB) sector in the 2022 Premium Brand Index (KS-PBI) organized by the Korea Standards Association.
With this, Shinhan Bank has maintained its leading position for 9 consecutive years in the banking sector and 15 consecutive years in the PB sector. KS-PBI is a brand value evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute, measuring brand asset value by diagnosing brand strengths and weaknesses, competitive position, and future value.
Shinhan Bank was recognized for aiming to be a digital company and setting new standards for future finance, earning the No. 1 spot in the banking sector for 9 consecutive years. Shinhan Bank received high marks for ▲providing differentiated customer experiences connecting financial and non-financial services through Shinhan Sol (Sol) ▲operating unmanned digital lounges utilizing digital and artificial intelligence (AI) technologies ▲opening 'Evening Plus' branches open on weekday evenings and Saturdays ▲offering mutual benefits to affiliated merchants, customers, and delivery riders through the launch of the food delivery application 'Ttaenggyeoyo' ▲practicing environmental, social, and governance (ESG) management such as joining the 'Equator Principles' and 'coal phase-out finance.'
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- Trump: "No Concessions to Iran... They Will Soon Know What's Coming"
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
In the PB sector, Shinhan Bank was recognized for providing differentiated customized asset management services to customers through touchpoints such as the PWM Center, PIB Center, Family Office Center, and Sol (SOL) PB. A Shinhan Bank official said, "As we have been recognized for our value as a premium brand, we will continue to prioritize customer-centricity and create differentiated customer experience services."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
