Nongshim's 'Baeksansu', Korea's Only Natural Spring Water ... Blocks External Contamination

[Asia Economy Reporter Song Seung-yoon] Nongshim Baeksansu is the only domestic water source spring water naturally emerging without external pressure from Naeducheon in Baekdusan, boasting consistent water quality.

Baeksansu is water imbued with the power of Baekdusan. It springs from Naeducheon, located at an altitude of 670m on Baekdusan. Nongshim recognized the importance of water sources early on and, since 2003, searched worldwide across Asia, Europe, and Hawaii for the best water source. Eventually, Naeducheon, designated as a protected pristine forest area of Baekdusan, preserving its clean nature, was chosen as the water source. Nongshim exclusively uses Naeducheon as its water source, and Baeksansu is the only bottled water sold domestically sourced from there. Since it is naturally springing water, there is no risk of environmental damage or depletion. A separate waterway connects the water source Naeducheon to the production line 3.7 km away, allowing Baeksansu to be produced without damaging Baekdusan’s pristine forest.

Baeksansu also contains abundant minerals. The volcanic basalt of Baekdusan acts as a massive natural filter with excellent permeability due to its varied pore sizes. Baeksansu flows about 41 km through Baekdusan’s interior and naturally springs at Naeducheon by the power of nature. Nongshim bottles this high-quality water created by nature using world-class facilities. The Nongshim Baeksansu factory is a fully automated ‘smart factory’ equipped with production facilities that minimally filter and keep Baekdusan’s water clean and pure. From water intake to production, logistics, and shipping, no human hands touch the process, fundamentally preventing any possible contamination. For the best quality, partners who build the production facilities are also carefully selected from world-class companies.

In May last year, Nongshim actively pursued eco-friendly management by launching Baeksansu without labels. The label-free Baeksansu eliminates the hassle of removing labels after drinking, improving convenience for separate disposal and increasing PET bottle recycling rates.

This content was produced with the assistance of AI translation services.