Ministry of Culture, Sports and Tourism Supports K-Content Startup Overseas Expansion '2022 Launchpad'

Connecting with local accelerators in North America, Europe, and the Middle East... Applications open until August 1
Support for local business commercialization including overseas corporation establishment and 10 million KRW voucher

The Ministry of Culture, Sports and Tourism announced on the 21st that it is recruiting companies to participate in the '2022 LAUNCHPAD North America, Europe, Middle East' program, which supports the overseas expansion of K-content startups in collaboration with the Korea Creative Content Agency. Photo by Ministry of Culture, Sports and Tourism

[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism announced on the 21st that it is recruiting companies to participate in the ‘2022 LAUNCHPAD North America, Europe, Middle East’ program, which supports the overseas expansion of K-content startups, in collaboration with the Korea Creative Content Agency.

LAUNCHPAD is a support project for overseas expansion targeting domestic content startups. It operates local specialized accelerating programs linked with accelerators in major countries and supports local commercialization such as overseas expansion and investment attraction. Applications for this project are accepted until 4 p.m. on August 1st.

This year, LAUNCHPAD will operate in four regions: North America, Europe, Middle East, and Asia, targeting a total of 30 companies. Participating companies will receive support including ▲online and local accelerating programs, ▲vouchers for local commercialization, and ▲participation in major regional markets.

In particular, this program includes ▲‘Mind the Bridge’ in the United States, ▲‘The Bakery’ in Europe, and ▲‘AstroLabs’ in the Middle East, each participating as local accelerators in their respective regions to assist domestic content companies’ overseas commercialization.

The accelerating programs will be operated starting in August for North America and the Middle East, and from December for Europe, according to local market schedules. The accelerating program, consisting of about two months of online programs and two weeks of local programs, will broadly support domestic content startups’ global scale-up, from business consulting considering local market conditions to investor meeting demo days.

Additionally, to enable participating companies to achieve tangible results after developing locally optimized businesses, opportunities to participate in major regional markets will be provided. The North American region will support booths and related expenses for participation in ‘Eureka Park’ at CES, the world’s largest ICT exhibition; the European region will support participation in ‘4YFN (4 Years From Now)’ at MWC; and the Middle Eastern region will support participation in the ‘GITEX North Star Dubai’ event.

Jeon Wooyoung, Head of Corporate Talent Development at the Korea Creative Content Agency, said, “Recently, various K-content including Squid Game has gained tremendous popularity, focusing global attention on the domestic content industry,” and added, “We plan to fully support Korean content startups to successfully expand overseas beyond the domestic market.”

This content was produced with the assistance of AI translation services.