Simmons Bed Supplies All Rooms at 'Parnas Hotel Jeju'

Jeju Luxury Hotels Dominate the Bed Market in the Hot Vacation Battle

Major luxury hotels in Jeju Island equipped with Simmons beds.
[Table=Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed, a sleep specialist brand, supplied its mattresses to all rooms of the 'Parnas Hotel Jeju,' which opens on the 22nd.

With Parnas Hotel Jeju choosing Simmons, Simmons has swept the bed market of 5- and 6-star luxury hotels in the traditional tourist attraction area of Seogwipo Jungmun Tourist Complex. Not only Parnas Hotel Jeju (307 rooms) but also nearby Lotte Hotel Jeju (500 rooms), Jeju Shilla Hotel (429 rooms), Grand Josun Jeju (271 rooms), and Suite Hotel Jeju (90 rooms) all use Simmons mattresses in every room.

Additionally, the Grand Hyatt Jeju (1,600 rooms), which opened in downtown Jeju at the end of 2020, also uses Simmons. Simmons has effectively dominated the luxury hotel bed market in Jeju.

Major domestic luxury hotels select Simmons Bed's representative mattress collection, Beautyrest's 'Giselle' model, as the standard mattress specification, focusing on providing a good night's sleep. Giselle, one of Simmons' representative products priced between 1 million and 3 million KRW, features a pillow top on the mattress surface, offering a soft and comfortable feel the moment you lie down.

The newly opening Parnas Hotel Jeju is a luxury resort-style hotel introduced by Parnas Hotel Co., Ltd., a hotel specialist company that has operated the Grand Intercontinental Seoul Parnas and Intercontinental Seoul COEX for over 30 years, located in the Seogwipo Jungmun Tourist Complex in Jeju.

A representative of Parnas Hotel Jeju said, "As the flow of travelers continues, Jeju Island has rapidly emerged as a battleground for luxury hotels," adding, "We prioritized 'rest and deep sleep,' the most important aspects of a hotel stay, by equipping every room with Simmons mattresses featuring the best specifications to provide guests with the finest sleep experience."

Meanwhile, Simmons has captured over 90% of the bed market in 5- and 6-star luxury hotels not only in Jeju but also nationwide. Over the past three years, major 5- and 6-star luxury hotels that have newly opened or undergone renovations, such as Grand Josun Busan, Signiel Busan, Grand Hyatt Jeju, Mondrian Seoul Itaewon, Grand Intercontinental Seoul Parnas, Fairmont Ambassador Seoul, Daegu Marriott Hotel & Residence, Chosun Palace Gangnam, Lotte Hotel World, and Banyan Tree Club & Spa Seoul, have chosen Simmons. In addition, Seoul Shilla Hotel, Four Seasons Hotel Seoul, Grand Walkerhill Seoul, and Grand Hyatt Seoul also feature Simmons beds.

This content was produced with the assistance of AI translation services.