Saenghwal Gongjakso New Product Pre-Released on CJ OnStyle... Accelerating Investment Synergy

Living Workshop Hand Wash launched by CJ OnStyle.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle's investment synergy in core category areas, which has been strengthened since the end of last year, is gaining momentum. In March, CJ OnStyle directly invested in the lifestyle goods specialist brand ‘Saenghwal Gongjakso’ to strengthen its living category, and the brand's new products will be pre-released exclusively through CJ OnStyle.

According to CJ OnStyle on the 21st, Saenghwal Gongjakso launched a new product, the ‘Hand Wash Bag in Box,’ which features its best-selling hand wash with cumulative sales exceeding 9 million units in eco-friendly packaging, and it was exclusively pre-released through CJ OnStyle. This is a large 3ℓ product, designed to be dispensed into a shared container included in the package, reducing plastic waste by more than 90% compared to previous products. Additionally, the shared container is made from recycled plastic waste. On the 25th at 6 p.m., a live commerce broadcast will be held on CJ OnStyle Live Show, where popular Saenghwal Gongjakso products including this new product, kitchen detergent, and dehumidifiers will be available at special prices.

Furthermore, within the CJ OnStyle app, specialty sections for the luxury platform ‘Aetni’ and the jewelry vertical platform ‘Amonz,’ which were previously invested in, are currently operating. In the case of Aetni, various products are showcased through real-time API integration, enhancing the competitiveness of the fashion category. Discussions are underway for various collaborations with ‘Must It,’ the most recent investment, including launching a luxury-focused live commerce planning program and joint direct purchasing within this year.

A CJ OnStyle representative stated, “Various investment activities centered on core categories such as fashion and living, which have been ongoing since the end of last year, are showing encouraging results. In the second half of the year, we plan to accelerate more substantial synergy creation through joint PB development and collaborative products.”

This content was produced with the assistance of AI translation services.