KB Insurance Obtains Exclusive Rights for 'Diagnosis Benefits of Neurogenic Anorexia and Bulimia'
[Asia Economy Reporter Changhwan Lee] KB Insurance announced on the 20th that it has obtained an exclusive usage right for three months from the General Insurance Association of Korea for the new rider "Diagnosis Benefit for Anorexia Nervosa and Bulimia Nervosa" included in its newly launched product this month, "KB Oh! Precious Child Insurance."
KB Insurance explained that it developed this coverage by focusing on the fact that "anorexia nervosa" and "bulimia nervosa" are severe mental illnesses that often become chronic and have high mortality rates, yet are not covered by existing indemnity insurance, resulting in coverage gaps.
Accordingly, the company was recognized by the General Insurance Association of Korea for the originality of developing new coverage and for its efforts in fulfilling the role of insurance in reducing the socio-economic costs related to the increasing cases of anorexia and bulimia, and was granted an exclusive usage right for three months.
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Junsung Bae, Head of Long-term Products Division at KB Insurance, said, "Through obtaining this exclusive usage right, the authenticity of 'KB Oh! Precious Child Insurance,' which has expanded the scope of coverage to new risks arising from social and environmental factors, has been recognized."
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