Dong-A Otsuka Pocari Sweat, Ministry of the Interior and Safety & Korean Red Cross Launch 'Heatwave Overcoming Campaign'

Donga Otsuka - Ministry of the Interior and Safety 'Heatwave Defense Squad' Public Service Advertisement. Photo by Donga Otsuka

[Asia Economy Reporter Song Seung-yoon] Dong-A Otsuka announced on the 20th that it will conduct a "Heatwave Overcoming Campaign" to prevent heatwaves and heat-related illnesses in collaboration with the Ministry of the Interior and Safety and the Korean Red Cross.

According to the heat-related illness surveillance system of the Korea Disease Control and Prevention Agency, the number of heat-related illness cases recorded from May 20 to the 17th of this month was 805, approximately twice the 436 cases during the same period last year. Although the number and intensity of heatwave days have increased due to climate change, social awareness of the seriousness of heatwaves and heat-related illnesses remains insufficient.

Dong-A Otsuka planned this campaign together with the Ministry of the Interior and Safety and the Korean Red Cross to raise awareness about heatwaves, the necessity of hydration to prevent heat-related illnesses, and heatwave action guidelines. First, a public service advertisement titled "Heatwave Defense Squad" will be released to enhance awareness of hydration and rest during heatwaves among field workers such as construction and delivery workers, as well as the general public. Actor Jung Joon-ho appears in the advertisement, delivering information about heatwaves and heat-related illnesses in an engaging manner.

The advertisement will be broadcast through the Ministry of the Interior and Safety and Dong-A Otsuka's social media (SNS) channels and will be utilized at sites such as construction sites and rural areas where heatwave damage is a concern, through local governments and related organizations nationwide. Additionally, education on heatwaves and heat-related illnesses will be provided for vulnerable groups, covering emergency response methods for heat-related illness, cardiopulmonary resuscitation, and the importance of hydration. Approximately 30,000 bottles of Pocari Sweat, which helps with hydration, will also be supplied.

This content was produced with the assistance of AI translation services.