Yuhan Corporation Establishes 'Yuhan Media Center' to Activate Digital Platform

Yuhan Media Center.

[Asia Economy Reporter Lee Gwan-joo] Yuhan Corporation announced on the 19th that it has opened the 'Yuhan Media Center,' which enables various broadcasting activities such as webinars, online conferences, live commerce, and roundtable discussions.

The Yuhan Media Center is approximately 200㎡ (about 60 pyeong) in size and has established a system comparable to a small-scale broadcasting station. It consists of two studios: one capable of live commerce production and another for small group filming.

Broadcast cameras installed include up to eight simultaneously operable 4K professional cameras, and to enhance production quality, the center is equipped with a 55-inch oversized broadcast teleprompter capable of various video shooting methods and a 98-inch UHD electronic whiteboard.

Yuhan Corporation plans to utilize the Yuhan Media Center for various online events and digital video production, including in-house online training webinars, online conferences, live commerce, and the production of Yuhan Corporation’s YouTube channel 'Friends of Health.'

Additionally, through studio rental, the company intends to contribute to the activation of online conferences for external organizations. The facility includes not only studios but also meeting rooms with real-time monitoring, dressing rooms, and waiting rooms, making it suitable for conducting online conferences, the company explained.

A Yuhan Corporation representative stated, “The importance of non-face-to-face marketing, communication with internal and external customers, and the expansion of academic information through digital channels is increasing. Through the establishment of the Yuhan Media Center, we will provide a platform for communication with various customers and the activation of academic information sharing, contributing to pharmaceutical development.”

This content was produced with the assistance of AI translation services.