"Busan Bank App Integrates L.Point and L.Pay... Launches Financial Products"

Lotte Members and Busan Bank Sign Business Agreement to Promote Non-Face-to-Face Partnership Projects

(From left) Pyo Su-hyung, Head of Sales Division at Lotte Members, and Jeong Young-jun, Head of Customer Support Group at Busan Bank, are taking a commemorative photo after signing a business agreement to promote non-face-to-face partnership projects at the Busan Bank headquarters in Munhyeon-dong, Busan on the 18th.

[Asia Economy Reporter Yuri Kim] Lotte Members announced on the 19th that it has signed a business agreement with Busan Bank to 'promote non-face-to-face partnership projects to strengthen service competitiveness.'

The signing ceremony, held the previous day at Busan Bank's headquarters in Munhyeon-dong, Busan, was attended by key officials including Soo-hyung Pyo, Head of Sales Division at Lotte Members, and Young-jun Jeong, Head of Customer Support Group at Busan Bank.

Prior to the agreement, the two companies had collaborated for several years by jointly launching financial products and conducting promotions. Going forward, they plan to focus their capabilities on non-face-to-face partnership projects and the activation of mobile banking.

In the second half of this year, they plan to link the L.POINT membership and L.PAY simple payment services to Busan Bank's mobile banking application (app).

Financial products such as point savings accounts and demand deposit accounts will also be revamped and launched. Additionally, they will discuss cooperative measures that can create mutual benefits, including joint marketing and branding.

Soo-hyung Pyo, Head of Sales Division at Lotte Members, said, "Through this agreement, we expect that customers of both Busan Bank and Lotte Members will naturally experience each other's services, thereby significantly expanding the customer base of both companies." He added, "In particular, we will focus on increasing the influx of young customers, including the MZ generation (Millennials + Generation Z), by offering innovative and diverse financial tools such as point savings accounts."

This content was produced with the assistance of AI translation services.