Lotte Homeshopping, Choi Yura Show Balmuda 7th Anniversary Special Broadcast Launch

Lotte Homeshopping, Choi Yura Show Balmuda Broadcast Image.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping will hold a special broadcast on the 21st through the ‘Choi Yura Show’ to celebrate the 7th anniversary of the launch of the premium home appliance brand ‘Balmuda,’ offering discounts on hit products such as ‘The Toaster.’

According to Lotte Homeshopping on the 19th, the representative living program ‘Choi Yura Show’ has led trends by being the first in the industry to introduce global home appliance brands that were unfamiliar in Korea, such as Dyson and Blueair. In 2016, it was the first in the industry to introduce ‘The Toaster’ from ‘Balmuda,’ known as the ‘Apple’ of the small home appliance industry, less than a year after its domestic launch. Since then, it has continuously launched products like ‘The Pot’ and ‘GreenFan S’ fans, surpassing a cumulative brand order amount of 50 billion KRW to date. In April, the ‘Balmuda Special Exhibition’ recorded an order amount of 4.5 billion KRW over 120 minutes. To mark the 7th anniversary of ‘Balmuda’ this year, the ‘Choi Yura Show’ will hold a special broadcast featuring a large quantity of hit products at reasonable prices.

The special broadcast, which will be held on Thursday the 21st from 8:40 PM for about 120 minutes, will offer discounts on Balmuda’s representative popular products, ‘The Toaster’ and ‘The Pot.’ These products have become essential items for home cafes among newlyweds and housewives despite their relatively high prices, thanks to their practical technology and emotional design. In particular, ‘The Toaster’ reproduces the texture of freshly baked toast with Balmuda’s unique steam technology and temperature control optimized for toasting, receiving high praise in every broadcast. Since its launch, it has surpassed 60,000 cumulative orders. As a special 7th anniversary package, two exclusive magnet cups will be provided, and during the broadcast, purchasers will be entered into a draw to win a ‘The Toaster & The Pot’ package (3 winners).

Kang Jaejun, Head of Food and Living Division at Lotte Homeshopping, said, “To celebrate the 7th anniversary of the exclusive launch of the global home appliance brand Balmuda through the Choi Yura Show in 2016, we have prepared a special broadcast featuring hit products.” He added, “We will continue to quickly introduce exclusive global premium home appliance brands that meet customer needs and lead kitchen appliance trends.”

This content was produced with the assistance of AI translation services.