Meet the 92nd Anniversary History at Hyundai Department Store! ... Daesun Joojo, Popup Store Operation

Products from Daesun Joojo by era are displayed at the pop-up store.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Daesun Joojo is partnering with Hyundai Department Store to operate a pop-up store for one week from the 18th to the 24th on the basement first floor event hall of the Busan branch in Beomil-dong, Dong-gu, Busan.

Daesun's pop-up store is part of the ‘Beomilsanghoe’ project planned by Hyundai Department Store Busan branch targeting the summer season.

During the event, Daesun Joojo will exhibit its main products such as the renewed Daesun, Diamond, and C1 inside the pop-up store.

Additionally, a ‘Daesun History Hall’ showcasing Daesun Joojo’s 92-year history at a glance and a brand shop ‘ㄷㅅ’ will be presented in a scaled-down version.

The Daesun History Hall displays ‘Daesun’ products produced in the 1930s and the so-called ‘Dwaetbyeong Soju’ contained in 1.8ℓ glass bottles. Also exhibited are the 25-degree soju ‘鮮’ produced in the 1980s and sold with great popularity, and the premium soju ‘Amhaengeosa’ produced in the 1990s.

Various nostalgic products such as the Ogapi liquor ‘Jangsaeng’ and ‘Geobuk 25’ produced and marketed in the 1980s, and the champagne ‘Grangjoua’ are also on display.

Among the goods sold at the brand store, 10 popular items including hand fans, drop glasses, and beach towels are exhibited and sold at a 10% discounted price.

The brand store ‘ㄷㅅ’ operating inside Yongdusan Park in Jung-gu, Busan will also operate in a scaled-down manner during the event period.

Daesun Joojo CEO Jo Woo-hyun said, “I think this is a meaningful event as it provides an opportunity to showcase Daesun’s 92-year history and introduce current products to Hyundai Department Store customers.”

Besides Daesun Joojo, the Hyundai Department Store Beomilsanghoe has hosted ‘Busan Cider’ from the 15th to 17th, and other representative Busan brands will be featured sequentially: ‘Busan Day & Night Drinks’ from July 26 to 28, ‘Air Busan’ from July 29 to 31, ‘Busan Beer’ from August 1 to 7, and ‘Dongnae Adeul’ from August 9 to 14.

This content was produced with the assistance of AI translation services.